How to film and edit a small business video

Video is the best way to tell your story online, improve your SEO and get traction on social media and I'm going to show you how to do it. In this case study I'm going to show you how to film and edit a video for a local coffee shop with an iPhone 7 Plus.


Equipment & apps used to film & edit this small business video

  • iPhone 7 plus
  • Manfrotto Mono pod, but you could use a tripod or if your desperate your hands
  • A Moment wide angle lens and phone case
  • Rode VideoMic Me directional mic
  • A skate board for dolly shots
  •  Mobile tripod clamp
  • Filmic Pro mobile filming app. I like shoot video with Filmic Pro as it just gives you more control over the video - learn more 
  • iMovie mobile editing app
  • Snapseed mobile photo editing app

The filming process

So, with the filming I spent about 1/2hr in the coffee shop filming a variety of shots that would help me show off the key features of the coffee shop and why it’s a nice place to have coffee.

This included getting external shots, some internal shots, some close ups of the food and the drinks, a barista making the coffee and the staff. I also try to get a few movement shots where I either pan or tilt the camera on a tripod – oh and my crazy skateboard dolly as well.

The key thing here is to make sure you shoot in shots and each shot should go for at least 5 seconds – it just makes your editing so much easier.


Editing process

Now with the editing I recommend using the iMovie app as it's simply amazing.

But before you do this open up your gallery and review all of the footage you’ve just shot. Have a good look though it and delete any of the clips you know that you just won’t use in your edit.

Then open up imovie and import all of your clips. These clips will then appear in the order you selected them on your timeline and then it’s just a case of working your way though them and trimming and cutting them up so they look nice. You should really watch the above video to see this.

While you’re doing this you can also rearrange them into the right order, by pressing on them and dragging them where you want them to go.


Once you’ve done this you can add some text titles and finally add some background music. The great thing about iMovie is that it comes with a few free music tracks that you can use in your videos.

Once you’ve done this and you’ve reviewed you’re edit all you have to do is export as a mp4 file so you can share it online.

Ok so lets take a look out how the finished video turned out. Watch below:


At Our Family Film School, we're experts in video production on mobile. If you'd like to know more about the courses and services that we offer please just click here .